Timeless apparel, fightwear, and activewear that celebrates cultures and subcultures often overlooked.
MANIFESTO
We tap Into humanity's Inherent nature for conflict and the foundational art of grappling, celebrating both beauty and chaos. By referencing PHI (the Golden Ratio), we embody harmony in conflict, reflecting our values of Beauty, Simplicity, Harmony, and Cultivation.
Our designs are inspired by the journey of the self, woven through activities like grappling, surfing, climbing, and philosophy. We believe apparel exists at the intersection of movement, art, science, and personal growth, enabling people to reach their fullest potential.
VALUES
BEAUTY
SANTO-FI believes that there is beauty in everything if you choose to see it. We make the conscious decision to find and expose the beauty in every product we produce. From the stitching to our art.
SIMPLICITY
SANTO-FI holds that simplicity portrayed effectively is a virtue and chooses to express this in all of our designs.
HARMONY/BALANCE
Harmony and balance are the apex of our culture. We are in constant search for balance; be it in our personalities, art, work, culture. We are dedicated to ensuring harmony is exercised and reflected in our pieces and production.
CULTIVATION
SANTO-FI believes in the importance of cultivating the individual’s soul. One must cultivate themselves be it through education, discipline, attention, and maturation. SANTO-FI is dedicated to the cultivation of the self via the expression of its mission and designs.
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